Skin-care company, Nivea, recently released a
print ad that caused such an outrage in the
African American community. The ad shows an
African American man preparing to toss a
decapitated head with an afro-style haircut.
The ad copy reads: "Re-Civilize Yourself." So,
they are basically saying that afros aren't
civilized?
Nivea has since taken down the ad and issued
an apology via Facebook, where they got most
of the backlash. Their statement reads:
"Thank you for caring enough to give us your
feedback about the recent 'Re-civilized' Nivea
for Men ad. This ad was inappropriate and
offensive. It was never our intention to offend
anyone, and for this we are deeply sorry. This
ad will never be used again. Diversity and
equal opportunity are crucial values of our
company."
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